For owners
A sale that never becomes public knowledge
If you have spent years building a home, the last thing you need is a marketing campaign about your retirement. We work the other way around.
With the utmost respect for what you have built, and for the people who trust you with their care.
What we look for
The kind of business that suits this
Single homes and small groups
One well-run home is enough to start a conversation.
More than one home
A group does not need breaking up to be bought. Two to about nine, the small groups page; ten or more, the large groups page.
Freehold or leasehold
Both work. On a lease the terms matter more than usual, so we read them early.
England, Wales and Scotland
All three, with the registration landscape in each — CQC, CIW and the Care Inspectorate.
Because our buyers want different things
Two routes, and you pick
Stay on and keep running the home
The buyer takes the property; you carry on as the operator, on terms set at the outset and a horizon measured in decades, not a fund cycle.
It suits owners who want to release value now and hand over later.
Sell and step away entirely
Where you are ready to be out, the buyer brings in an experienced operator who takes the running of the home from the day you hand over. More on the operators we work with.
Say on the first call which is closer to what you had in mind.
We do not publish bed-count or price thresholds.
An artificial cut-off would only rule out businesses we would want to see. If you are unsure whether yours fits, ask.
The process
Five stages, and you can stop at any of them
Conversation
A private call, no paperwork and no mandate. What do you want the outcome to look like — for you, and for the home.
Indicative view
An honest view on your accounts, occupancy and property position. If the number will not work for you, it ends here.
Diligence
Through advisers and a secure data room, not site visits. You decide who inside the business is told.
Structure
Share or asset sale, freehold and operations together or separated, clean retirement or a handover period.
Completion
Legals, regulatory notifications, the management contract, then a handover plan. Announcements on your timetable.
Plainly stated
What we don’t do
- We do not openly market your home. No listing, no particulars, no name on a schedule.
- We do not approach your staff, your residents or their families at any point.
- We do not send broker mailshots, and you will not be added to a mailing list.
- We do not run auctions, and we do not use your business to test the market for someone else.
Questions owners ask
The things owners want to know first
Will anyone find out that my home is for sale?
Not unless you tell them. It is never listed, advertised or circulated, and its name is not put in front of a market. When you are ready, one buyer sees it.
Who is buying, and when do I meet them?
You deal with Troxcare until we know which of our buyers fits your home — they want different things, which is why the match matters. We describe the deal shape to that one buyer without naming you. If they want to proceed they join the conversation directly, with us alongside to completion. You never speak to more than one.
What happens to my staff and my residents?
We do not approach them at any point. After completion, the registered manager and the team stay wherever possible — the culture of the home is part of what made it worth buying.
What if I change my mind part-way through?
Then it stops, at any of the five stages. Nothing was ever marketed, so there is nothing to withdraw and no one owed an explanation.
If your question is not here, put it to us directly — arrange a conversation, or write to info@troxcare.co.uk.
Next step
An unhurried first conversation, off the record.
No mandate, no marketing process. If it is not the right time, we will say so.
Arrange a conversation